New England Specialty Foods
Non-Profit Marketing, Cost Reduction & Information Services for Small Producers
The New England's Specialty Foods
Monthly Retail Buyer's Guide
Conventional wisdom for specialty foods websites has always been, "Build It & They Will Come". If you've had one the past few years, you probably know this isn't always as true as you would hope.
Traditional sales calls to buyers of specialty foods products have always been made one at a time, limiting the amount of sales calls a small producer can make.
Most new specialty foods products do not sell as well as was hoped, once they are on store shelves.
The New England's Specialty Foods Classified Ads is being developed as a new way to solve these problems, for FREE. There are no hidden costs. Period.
This unique, local, specialty foods catalogue has great new potential for all who'd like to participate.
Each month, The New England's Specialty Foods Classified Ads will be sent to a unique, comprehensive, current database of thousands of retail specialty foods buyers all over New England, much as newsletters are being done now by trade associations, etc.. The difference here, is that this is a monthly correspondence, sent eventually to virtually all specialty food buyers in all six New England states, and will have customized marketing messages from all participating small producers, to motivate retail food buyers to order their products.
What kinds of marketing messages? For example:
* All Natural
* Coupons for Promotions
* Demos are Available
* Free Samples
* Free Shipping
* Gluten Free
* Kosher
* Low Fat
* Low Sodium
* Low Sugar
* Organic
* New Product Promotions
* Personal Service
* Point of Sale Material
* Periodic Discount Promotions
* Shelf or Rack
* Supports a Cause (name of cause)
* Volume Discounts
* Other(reason)
Why will this be of interest to specialty foods buyers? What do you think?
* Buyers are always looking for new products, and the NESF Monthly Retail Buyer's Guide will save them a lot time finding them
* Buyers are always looking for a good deal, just like anyone else, and this monthly communication will be full of vasrious types of "good deals"
* Buyers know periodic price reduction opportunities are the fuel that runs retailing, but they have seldom existed on a small scale before now. This will change things drastically, in favor of the small producer!
How is the list of buyers compiled?
When you sign on to be included in our monthly communication to the growing database of buyers, you will have the opportunity to send us a list of all the buyers you'd like your message to be sent to. Everyone else who perticipates will have the same opportunity. Together, this creates a one-of-a-kind list of virtually all specialty food buyers in New England. Do you think you might increase your sales if virtually all specialty food buyers in New England know about your products and have several reasons to buy them?
Here's a SAMPLE of how the first Buyer's Guide will look.
If you have any questions, our email is info@newenglandspecialtyfoods.com, or our phone number is 508-869-0055.
If you'd like to sign up right now, it's fast and easy!
When you sign up to participate in the New England Specialty Foods Buyer's Guide, you will receive the
FREE
New England Specialty Foods Products & Services Catalogue by email each month, with discounts on everything you might need to create & sell your own specialty food products.
